Over the past 11 years, Tony has logged over 11,000 hours of coaching as a one-on-one coach working specifically with top producing agents and teams. Tony is an expert adviser on how to position your business wisely, receive higher average commissions and maintain a decisive edge over discounters.

Tony’s practical, here’s-what-to-do style has shown thousands of agents the way to thrive amidst this fiercely competitive industry. In his current position as Director of Coaching for the Keller Williams MAPS Coaching Institute, he trains the MAPS coaches to assit their clients in reaching their business and life goals.

Tony DiCello travelled throughout North America in 2008 delivering a powerful coaching program from the lessons in Gary Keller’s best selling book SHIFT: How Top Real Estate Agents Tackle Tough Times.

He has excelled at real estate sales, brokerage management and real estate development throughout the past 38 years. His sales career was completed in Boulder, CO. He was in Re/Max’s Top Ten Internationally and the United States, received the Re/Max Lifetime Achievement Award, and is a member of the Re/Max Hall of Fame.

Tony is an investor in several Keller Williams Market Centers and a partner in the South Florida Region for Keller Williams Realty.